The partnership with Geluk was centered on providing steady and thoughtful support for the brand’s digital presence. Rather than aiming for dramatic changes, the goal was to help Geluk maintain clarity and consistency in how it communicated online. Through day-to-day content creation, quiet campaign support, and careful attention to visual details, the collaboration focused on reinforcing what the brand already stood for. It was a process of refining rather than reimagining, helping Geluk stay aligned with its values while continuing to connect with its audience in meaningful, authentic ways.